Johanna Parv is a London based luxury womenswear brand that empowers wearers through creating functional, cross-seasonal outdoor accessories and ready-to-wear pieces that are designed to adapt to urban active lifestyles.

 After graduating from London’s Central Saint Martins in 2020, the Estonian-born designer took to the capital’s deserted lockdown streets to showcase a collection of fluid, asymmetric separates that provide unrestricted movement for active lifestyles. Today, Parv continues to work with local, independent artisans to handcraft an up-cycled monochromatic collection that blurs the line between clean-cut tailoring and comfortable performance wear.